In an August 2009 poll, 78% of participants reported that seeing a celebrity in an ad doesn’t influence whether they will buy the product. Yet celebrity faces are plastered on everything! Maybe it’s time advertisers revert back to using real models to shill their products. Perhaps the reason the public may feel Eva Longoria doesn’t make ads more compelling [...]
Archive for the ‘Fashion’ Category
Celebrity Endorsements: Who Cares?
Posted in Concerns with Consumerism, Fashion, Online Shopping on February 12, 2010 | Leave a Comment »
American Apparel: Get Cheeky
Posted in Concerns with Consumerism, Fashion, Online Contests on February 12, 2010 | Leave a Comment »
American Apparel is in search for the best butt. The contest is to find a model for the American Apparel underwear line, which has male- and female-aimed lines. (One of the men whose photo is already posted to the site writes that he shares his hot-pink underwear with his girlfriend). American Apparel aficionados send in [...]
Amateur Subtleties: Advertising’s “New” Path
Posted in Blogs, Fashion, Online Shopping on January 31, 2010 | Leave a Comment »
This company has found a new way to advertise their products online. Watch this video and try to guess what product it’s advertising (try not to peak at the answer below). If you guessed Ray-Ban…bingo! Ray-Ban has created a user name on youtube.com called neverhidefilms which is a slogan of theirs for the amateur culture [...]
Skate and Destroy: Video Advertising
Posted in Fashion, Online Reviews, Online Shopping on January 27, 2010 | Leave a Comment »
In my other blog I talk about skateboarding culture online and showed a video of Bryan Herman, a professional skateboarder, promoting his new shoe. Here is a video of another professional skateboarder, Andrew Reynolds (they’re both sponsored by the same company- Emerica) talking about his latest shoe, The Cruiser. The video above is a simple [...]
