Valentine’s Day used to be associated with turning love into a commodity. Now, the internet has made way to further capitalize on dating and finding that special someone. Online dating is becoming more and more socially acceptable, which means more people are signing up. With increasing memberships come increasing ads on the site, and for the site.
Advertisers use psychology to play on our emotions to sell us products, I guess it is only natural they stopped pretending it was a secret
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