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Archive for February, 2010

In an August 2009 poll, 78% of participants reported that seeing a celebrity in an ad doesn’t influence whether they will buy the product. Yet celebrity faces are plastered on everything! Maybe it’s time advertisers revert back to using real models to shill their products. Perhaps the reason the public may feel Eva Longoria doesn’t make ads more compelling [...]

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Valentine’s Day used to be associated with turning love into a commodity. Now, the internet has made way to further capitalize on dating and finding that special someone. Online dating is becoming more and more socially acceptable, which means more people are signing up. With increasing memberships come increasing ads on the site, and for the [...]

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A major concern parents used to have about their children was how much they watched television combined with monitoring what they were watching. Parents were concerned with violence on television and children’s exposure to it. Today children are staring at a different screen. If the latest “I’m a PC” commercials are any indication, children as [...]

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American Apparel is in search for the best butt. The contest is to find a model for the American Apparel underwear line, which has male- and female-aimed lines. (One of the men whose photo is already posted to the site writes that he shares his hot-pink underwear with his girlfriend). American Apparel aficionados send in [...]

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With reading week quickly approaching, I was on the hunt for an all-inclusive vacation package to any place where my swim suit and I could meet the sun for some much-needed catching up. I looked everywhere looking for the right price. I stumbled upon a site I thought was made for me and my student budget. Get this, [...]

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According to “life coach and agony aunt” Pam Spurr, internet addiction isn’t just for unemployed, Warcraft-playing schlubs anymore. This phenomenon can also affect young women. Pam Spurr’s article in the Daily Mail starts off describing one of her clients, Anne who is “attractive, well-educated” and a “smart, savvy, career woman.” Spurr writes that: “Rather than spending [...]

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It is utterly scary to examine how the world has changed in the last 2 decades. The Internet was only born in the early 90′s, and now it is seen as a neccessity to most people across the world. With the Internet, new products, new services, new trends and fettishes were created. A large number of [...]

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Ever since news began to circulate about the horrific earthquakes in Haiti, so did inquires about how to help the survivors in Haiti. The internet has brought about new methods to give charitable donations. Michael Buckley of the What The Buck Show on YouTube took a few minutes at the beginning of one his videos [...]

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As we learned in Dr. Strangelove’s class, hegemonic power is something we can’t escape. There always has to be a dominant power that influences the rest of us.  We can say that advertisement, and more specific online consumerism exerts cultural hegemony. By nature it has to because consumerism works on the idea that “you must [...]

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In January, a brand called LOFT invited fashion bloggers to a preview event of its new line. As reward for attendance and reviews of the line the company was offering compensation.  The invitation read as follows: “Come take a sneak peek at LOFT’s summer 2010 collection before anyone else!” “Bloggers who attend will receive a special [...]

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